Aravind Eye Hospital Case Study Solution


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  • The Aravind Eye Hospital, Madurai, India: in service for sight - HBR Case Study - 1993 (Updated 2003)
  • From Market Driven to Market Driving - 2000
  • Aravind Eye Care System - Giving them the Most Preceiuos Gift
  • A Strategic Management Framework for Eye Care Service Delivery Organisations in Developing Countries - 2004
  • Compassionate, High Quality Health Care at Low Cost: the Aravind model - 2004
  • Dr V of Aravind Eye Hospital - A 'Level 5' Leader - 2004
  • Lofty Missions, Down-to-Earth Plans - 2004
  • AESE - Aravind Eye Care System - 2005
  • Growing Pains - A Ross School Perspective on the Evolution of the Aravind Eye Care System - 2005
  • Aravind Eye Clinics, Managing Innovation - 2005
  • Making Sight Affordable (Part I) Aurolab Pioneers Production of Low-Cost Technology for Cataract Surgery - 2006
  • Transferability of Management Practices Leveraging the Bottom of the Pyramid for Social Purposes, the Case of Aravind Eye Care System - 2006
  • Aravind: Partner and Social Science Innovator - 2007
  • Making Sight Affordable - Innovations Case Narrative: The Aravind Eye Care System - 2007
  • From the Limits of Self to the Unlimited Self: a case study of Aravind Eye Hospitals - 2007
  • From the Limits of Self to the Unlimited Self: a case study of Aravind Eye Hospitals - teaching notes - 2007
  • Aravind Eye Care Systems - Vision 2020: stepping out of the shadows of a giant and the journey ahead - 2007
  • Aravind Eye Care Systems - Vision 2020: stepping out of the shadows of a giant and the journey ahead - teaching notes - 2007
  • Aurolab: bringing first-world technology to the third-world blind - 2008
  • Design Thinking - 2008
  • Market Based Solutions to Social Change in India - 2008
  • Aravind Eye Care System, OCI Standard Report - 2009
  • Aurolab: excellence in sight and beyond - 2009
  • Case Study: Aravind Eye Hospitals - 2009
  • Legendary Eye Care Innovator Shares his Wisdom by Your Story Team - 2009
  • Once Aravind, always Aravind - Case Study Aravind Eye Hospital, Pondicherry - 2009
  • Innovation Series: an Eye for People Care – Productivity, Quality and Innovation - 2009
  • Once Aravind, always Aravind Part II - Case Study Aravind Eye Hospital, Pondicherry - 2009
  • Social Enterprise Case Series – Aravind Eye Care System - 2010
  • A Case Study on Aravind Eye Care Systems - 2011
  • Amrita B school Faculty's Case Study on Aravind Eye Care - 2011
  • Aravind Eye Care System: providing total eye care to the rural population - 2011
  • Aravind Eye Healthcare Operations - 2012
  • Aurosiksha: online learning platform for blindness prevention workers - 2012
  • Globalizing the Aravind Way and Aurolab - 2012
  • Right to Sight: a management case study on Aravind Eye Hospitals - 2012
  • Aravind Eye Care Systems - Vision 2020: stepping out of the shadows of a giant and the journey ahead - 2013
  • Rethinking Organisational Goals in the Context of Indian Ethos - 2014
  • The Story of Innovation at Aravind Eye Care System - 2014
  • Aravind Eye Care: An Innovative Hospital Network for Vision - 2015
  • Driving Innovation in a Service Organisation – It is all done with People - 2015
  • Accountable Care: Case Studies from in Low Middle Income Country Settings – India - 2015
  • A Sustainable Model for Delivering High-Quality, Efficient Cataract Surgery in Southern India - 2015
  • Aravind Eye Care System as Transformational Entrepreneurship: spiritual roots, multi-dimensional impact - 2016
  • Aravind eye care’s vision centers :Reaching out to the rural poor - 2016
  • Reimagining Existing Technologies for the Poor - 2016
  • Social Entrepreneurship Improving Global Health - 2016
  • Why Indian Nonprofits are Experts at Scaling Up - 2017
  • Market driving at Bottom of the Pyramid (BoP): An analysis of social enterprises from the healthcare sector-2017
  • Audacious Philanthropy: Lessons from 15 world-changing initiatives - 2017
  • How McDonald's Inspired the Success of an Extraordinary Eye Hospital - 2017
  • Aravind Eye Care System - Retaining the Legacy/ISBO90 – 2017
  • An open door :OT  finds out how the Aravind Eye Hospital in Tamil Nadu/Optometry Today - 2017


Executive Summary The present case concerns Aravind Eye hospital which is a privately owned hospital and provides free services to the poor and needy people. Dr. Venkataswamy who is the founder of the hospital wants to expand Aravind Eye hospital to all parts of India, Asia, Africa and rest of the world so that quality and free eye services can be provided to the poor and needy people who have curable blindness but can’t afford to pay for their treatment. Dr. V is interested in knowing how this expansion can be achieved through the franchisee model. The case writer has been hired as a consultant to advice Dr. V as to how to realize his dream. The case writer observes that there are various problems which need to be looked at if the expansion plan is to become a success. These include ensuring that the model is self-sustainable and the franchisee is able to recover his cost of capital, to ensure that the main purpose of the hospital of providing free services to the poor and needy is not compromised, quality man power is available to ensure smooth functioning of the franchises and to address the social cultural and legal issues while expanding outside India. The case writer suggests that the expansion should be held out in phases with the expansion starting from the three southern states of Karnataka, Kerala and Andhra Pradesh in the first year and then expanding towards the northern states including Uttar Pradesh, Madhya Pradesh. West Bengal, Bihar and Maharashtra. This phase would be completed in a period of 3 years. The Aravind Eye hospital would provide franchisee rights to suitable bidders for free and provide their expertise to the franchisees. In return, the franchisees have to ensure that at least 50% of the patients treated are for free and the quality of service is not diluted. Aravind eye hospital would also help the franchisee in administrating the hospital for first year. For expansion outside India, the case writer suggest that once the expansion in India is complete after 3 years, Aravind Eye Hospital would partner a prominent NGO each from countries in Asia and Africa and set up their own flagship hospitals there along with the NGO. To ensure that Aravind Eye has enough capital to do this expansion, the case writer suggests that Aravind eye should partner with an FMCG company which will advertise their products to the rural patients and in return pay a fees to Aravind eye. This would ensure that Aravind eye has enough capital to go ahead with the expansion plans. Once the flagship hospitals in each country have gained credibility, Aravind eye can give franchisees of their hospital to suitable bidders of those coutries.

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